Why Related Products Matter
Online shopping is convenient, yet it can feel limited when customers see only one product at a time. Shoppers often want suggestions that help them explore more.
- As an example, when someone buys earrings, they might also want to see a matching necklace.
- Presenting the correct recommendations is important, but many stores fail to do so.
- The consequence of this is that customers miss out on new purchases and stores miss out on easy sales.
On the other hand, smart product suggestions help customers to remain active.
- This makes customers want to buy more products.
- In addition, they ensure the consumer shopping experience is more pleasant and efficient.
That is why the PrestaShop Automatic Related Products Module by Knowband is a really efficient module.
Why Prestashop Automatic Related Product Module Helps Stores
- Boost sales: Related items increase the average order value.
- Enhanced satisfaction of customers: Customers discover new products that they would not have otherwise seen.
- Action across pages: Recommendations are displayed on home, category, cart and checkout pages.
- Flexibility: You have the option to choose between carousel or grid view.
- Personalised feel: Show top-visited products, new arrivals, or selected items.
Key Features of the Prestashop Automatic Related Product Module
The module has numerous features to use in making product recommendations:
- Toggle control: Allows turning the whole feature on or off in a single click.
- Display options: Present products in 2-column grids, or carousel slides.
- Page integration: Add related products within the homepage, category pages, product page, cart page and even after placing an order.
- Hide out-of-stock items: Enable/Disable out-of-stock products.
- Design flexibility: Can change colours of various things such as heading, background, text, etc to match your theme.
- Custom JavaScript/CSS: Add custom code for advanced styling.
- Product selection methods: Select any of the following to sort and choose – popular, new or random, etc.
- Customisation block title: Change the title of the recommendation block according to different pages.
- Limit controls: Set how many related items to display in each section.
Moreover, the prestaShop alike product module gives store owners the ability to change such settings any time without having technical knowledge.
How the Prestashop Product Recommendation Addon Works
Basic Settings
- The store owners can start with a simple switch on/off to activate the recommendations.
- Furthermore, module are provided with choices in a two-column grid or carousel style.
- You can also disable out-of-stock products.
- The colour of buttons and headings can be changed.
Homepage Section
- The admins can switch on a multi-tab version that would show products in carousel manner.
- As an example, they can decide to display Top Visited Products or New Arrivals.
- Additionally, this makes the home page more interesting and encourages browsing.
Category Pages
- When enabled, related products appear inside each category.
- As an example, when looking at the category of earrings, the customers are also recommended other jewelry pieces.
Add-to-cart and Order Confirmation Pages
- You also have an option to add related products while adding products to cart and in order confirmation page.
- You will see a pop-up then after checkout in order confirmation you can enable the section there as well.
Sorting and Presentation Options
- Admins can select how products are sorted, such as by popularity or by recent addition.
- They are also able to define the maximum amount of products displayed.
- As an example, it is possible to see only two items or up to seven items in the carousel.
- You can also select where you want to see the section – bottom of page or in left/right column.
Custom Styling
- They also have an option of adding custom CSS or JS to design something unique.
- Consequently, this ensures the recommendation blocks always match the store’s branding.
Benefits for Online Stores
- Increased sales: Firstly, customers purchase additional products whenever it seems that additional items are complementary.
- Lower bounce rate: Secondly, customers take more time on one visit as more new products are added.
- Easy navigation: Customers will not have to manually search to get a matching product.
- Enhanced product search: Furthermore, the products that might have been overlooked will be seen.
- More trust: Moreover, a modern shopping experience will give people more confidence in your brand.
- Cross-selling power: Lastly, sell accessories or bundles without extra effort.
Why Businesses Should Use It
The e-commerce world is very competitive today. Moreover, tiny features like displaying recommended products can be a huge change.
Thus, the PrestaShop Automatic Related Products Module is not a mere add-on. It is a strategy.
- It will help in making more sales, maintaining customers, and avoiding a lost business.
- Moreover, it gives your store the modern touch that customers expect.
Conclusion
Knowband PrestaShop Automatic Related Products Module is a fully comprehensive tool that helps boost sales by recommending products.
- The module is easily installed, configurable and very adaptive.
- It offers such options as carousel or grid view of the products, sorting of the products, integration with multiple pages, and custom design that help improve customer experience as well as revenue.
In conclusion, related products are not just a design feature. Hence, any PrestaShop store looking to expand must use this module to ensure that it provides smarter shopping experiences.
