Compared to a support inbox, WhatsApp integration for your PrestaShop business can be even closer to the real customer journey. Customers will be able to receive order confirmations, ask any questions, communicate with an agent, and receive promotions from you without switching from one messaging system to another. The module PrestaShop WhatsApp CRM can help …

Despite being ready to buy, a client may abandon the shopping process due to the checkout demanding too many things from them, concealing costs, and making an easy process difficult. As per Baymard, the current average rate of cart abandonment is 70%. On the other hand, 18% of those surveyed said that they abandoned their …

A good PrestaShop SEO Manager workflow begins with the pages that drive the search demand: product pages, categories, content on the CMS pages, and links between them. On-page optimization isn’t limited to simply adding a keyword in your title tag. It requires a useful, clean URL, a crawlable page, good meta, proper internal linking, accessible …

The campaign goes out at 9 a.m. Traffic triples by 9:20. Product pages take eight seconds, the cart hangs on “adding to basket”, and a customer sends you a screenshot of a 504. You restart PHP, the shop recovers, and the ad budget has already spent the best hour of the day. When a PrestaShop …

A growing catalogue can put an API sync under real strain. Large jobs may slow down, time out, or stop early. To manage PrestaShop API rate limits, split the work into small pages. Fetch only the fields you need. Limit the number of calls made at once. Also, save progress so a failed job can …

Most PrestaShop stores begin with a single, standard contact form. While this may work initially, it can quickly become limiting as your business grows, especially when customers need to request returns, wholesale buyers require quotations, or shoppers want to share feedback. Which of these communication gaps is having the greatest impact on your store today?  …

Checkout abandonment is usually discussed as a statistical problem. The global rate is around 70%. PrestaShop stores are not exempt. What gets discussed less often is what’s actually happening in the customer’s head in the seconds before they close the tab, because that micro-level understanding determines whether any checkout improvement actually works. The difference between …