Checkout abandonment is usually discussed as a statistical problem. The global rate is around 70%. PrestaShop stores are not exempt. What gets discussed less often is what’s actually happening in the customer’s head in the seconds before they close the tab, because that micro-level understanding determines whether any checkout improvement actually works. The difference between …

Running a PrestaShop store means spending hours in the back office. Orders, customers, stock levels, abandoned carts, revenue for the month, all of it is in there. The problem is not that the data does not exist. The real challenge is the time required to access it. Checking today’s order count means navigating to Orders. Finding …

The short answer is yes, and it does not require touching a line of code. Adding custom fields to PrestaShop one page checkout is a built-in capability, not an extra addition. Let’s understand how you position that field and what type you choose affects whether it blends into the checkout experience or creates friction where …

Most PrestaShop store owners have spent years optimizing for Google, but a growing share of product discovery is now happening on AI platforms like ChatGPT, Gemini, and Perplexity, and traditional SEO does nothing to reach those surfaces. Surveys already show that a significant portion of consumers use AI tools to research products before buying, and …

Here is a question most PrestaShop store owners never ask themselves: after a customer decides to buy, how hard are you making it for them to actually pay? The default PrestaShop checkout spreads the process across multiple pages. Each page reloads. Each step asks for something. And with every extra second a customer spends filling …

Checkout abandonment is one of the most studied problems in eCommerce, and the cause is usually the same: too many steps, too many page loads, and too many fields customers did not expect to fill in. PrestaShop’s default checkout works, but it was not built with conversion as the priority. KnowBand’s PrestaShop One Page Checkout addon, …

The major issue that most of the PrestaShop stores are facing these days is that customers no longer want to read a lengthy product description. Nowadays, customers desire quick access to information, clear visuals, and fast understanding. That is why video content has become one of the most powerful solutions in e-commerce. Research indicates that …