ecommerce Archive

Running a PrestaShop store means spending hours in the back office. Orders, customers, stock levels, abandoned carts, revenue for the month, all of it is in there. The problem is not that the data does not exist. The real challenge is the time required to access it. Checking today’s order count means navigating to Orders. Finding …

Most PrestaShop merchants add a chatbot expecting a modest improvement in customer communication. However, the actual results are often better than expected, with many stores reporting consistent improvements that are significant enough to show a clear and measurable trend. Adding a PrestaShop AI Chatbot solution to your store does not just speed up individual responses. It …

Most PrestaShop store owners have spent years optimizing for Google, but a growing share of product discovery is now happening on AI platforms like ChatGPT, Gemini, and Perplexity, and traditional SEO does nothing to reach those surfaces. Surveys already show that a significant portion of consumers use AI tools to research products before buying, and …

Most online shoppers will not wait around for answers. If a question goes unanswered, they close the tab and find a store that responds faster. For PrestaShop stores that depend on email tickets or a support team that clocks out at 6 PM, that is a real and recurring problem. Sales do not stop at …

Checkout abandonment is one of the most studied problems in eCommerce, and the cause is usually the same: too many steps, too many page loads, and too many fields customers did not expect to fill in. PrestaShop’s default checkout works, but it was not built with conversion as the priority. KnowBand’s PrestaShop One Page Checkout addon, …

Running an online store today is not the same as it was a few years ago. Customers no longer shop only from laptops or desktops. Instead, they browse products while travelling, relaxing at home, or scrolling during short breaks. This is why having a PrestaShop Mobile App has become very important for store owners who …

All store owners experience this: a customer adds things to the cart, sometimes even writes his/her email address, then dashes away without checking out. One of the largest causes of lost revenue is these unfinished transactions, also referred to as abandoned carts. However, not all is lost. Using the PrestaShop Abandoned Cart Module by Knowland, …