ecommerce Archive

The campaign goes out at 9 a.m. Traffic triples by 9:20. Product pages take eight seconds, the cart hangs on “adding to basket”, and a customer sends you a screenshot of a 504. You restart PHP, the shop recovers, and the ad budget has already spent the best hour of the day. When a PrestaShop …

Introduction A speedy PrestaShop shop cannot be defined by its ability to have a high Lighthouse score. Performance is all about how soon the user can access the important content, interact with products and the check-out form fields, and navigate through the page without unwanted movements. This is where PrestaShop Core Web Vitals Optimization comes …

Ever pulled up three separate reports just to answer one question about last week’s orders? Every PrestaShop admin goes through this: open Orders, filter by date, cross-check Stats, then repeat it for revenue. It takes the first twenty minutes of the day before any real work starts. PrestaShop Smart Store Analytics changes that sequence into …

Checkout abandonment is usually discussed as a statistical problem. The global rate is around 70%. PrestaShop stores are not exempt. What gets discussed less often is what’s actually happening in the customer’s head in the seconds before they close the tab, because that micro-level understanding determines whether any checkout improvement actually works. The difference between …

Most PrestaShop merchants add a chatbot expecting a modest improvement in customer communication. However, the actual results are often better than expected, with many stores reporting consistent improvements that are significant enough to show a clear and measurable trend. Adding a PrestaShop AI Chatbot solution to your store does not just speed up individual responses. It …

The short answer is yes, and it does not require touching a line of code. Adding custom fields to PrestaShop one page checkout is a built-in capability, not an extra addition. Let’s understand how you position that field and what type you choose affects whether it blends into the checkout experience or creates friction where …

Most online shoppers will not wait around for answers. If a question goes unanswered, they close the tab and find a store that responds faster. For PrestaShop stores that depend on email tickets or a support team that clocks out at 6 PM, that is a real and recurring problem. Sales do not stop at …