Tech Archive

The campaign goes out at 9 a.m. Traffic triples by 9:20. Product pages take eight seconds, the cart hangs on “adding to basket”, and a customer sends you a screenshot of a 504. You restart PHP, the shop recovers, and the ad budget has already spent the best hour of the day. When a PrestaShop …

Introduction A speedy PrestaShop shop cannot be defined by its ability to have a high Lighthouse score. Performance is all about how soon the user can access the important content, interact with products and the check-out form fields, and navigate through the page without unwanted movements. This is where PrestaShop Core Web Vitals Optimization comes …

Most PrestaShop merchants add a chatbot expecting a modest improvement in customer communication. However, the actual results are often better than expected, with many stores reporting consistent improvements that are significant enough to show a clear and measurable trend. Adding a PrestaShop AI Chatbot solution to your store does not just speed up individual responses. It …

The short answer is yes, and it does not require touching a line of code. Adding custom fields to PrestaShop one page checkout is a built-in capability, not an extra addition. Let’s understand how you position that field and what type you choose affects whether it blends into the checkout experience or creates friction where …

Most online shoppers will not wait around for answers. If a question goes unanswered, they close the tab and find a store that responds faster. For PrestaShop stores that depend on email tickets or a support team that clocks out at 6 PM, that is a real and recurring problem. Sales do not stop at …

Checkout abandonment is one of the most studied problems in eCommerce, and the cause is usually the same: too many steps, too many page loads, and too many fields customers did not expect to fill in. PrestaShop’s default checkout works, but it was not built with conversion as the priority. KnowBand’s PrestaShop One Page Checkout addon, …

The major issue that most of the PrestaShop stores are facing these days is that customers no longer want to read a lengthy product description. Nowadays, customers desire quick access to information, clear visuals, and fast understanding. That is why video content has become one of the most powerful solutions in e-commerce. Research indicates that …