In today’s competitive online marketplace, it is difficult to stand out your products. Online retailers must focus on boosting sales, increasing customer engagement, and delivering a seamless shopping experience. One powerful way to achieve this is through intelligent product recommendations.
The PrestaShop Automatic Related Products module is a feature-rich add-on designed to enhance your store’s performance by intelligently displaying related products throughout the shopping journey. From product pages and the homepage to the cart and category pages, the module allows the store admin to add products on each page available in the store.
By showcasing relevant items based on user behaviour, product categories, or rules set by the store owner, this module significantly improves product visibility. This not only enhances the customer journey but also helps reduce cart abandonment by keeping visitors engaged with appealing alternatives or complementary products.
Key Features of the Automatic Related Product Module
Easy Installation and Configuration
The Automatic Related Product Module is designed with user-friendliness in mind, requiring no technical or coding knowledge from the admin’s end. Moreover, store admins can quickly install and configure all settings through an intuitive interface, making it accessible even for eCommerce beginners. This simplicity ensures you can start cross-selling products almost immediately after installation.
Flexible Display Settings
The module offers comprehensive display control, allowing the admin to show related products in customizable columns across multiple pages. Store owners can adjust colours for buttons, product titles, headings, slider backgrounds, and pricing to match their store theme. The clean and professional display adapts seamlessly to any PrestaShop store design.
Multi-Page Implementation
One of the module’s standout feature is its ability to display related products on various pages including home page, product pages, category pages, cart page, manufacturer pages, and order confirmation page.
For example, home page settings include brand slider options, multi-tab displays for new arrivals, and method selection for featuring bestsellers or most visited products.
Smart Product Selection
The Prestashop Automatic Related Product Module provides multiple methods for determining which products to display as related items. Moreover, store owners can choose between algorithmic selection (based on categories, attributes, or tags) or manual selection of specific products. Furthermore, the module can also randomize displays and hide out-of-stock items automatically, ensuring customers always see fresh, available product recommendations.
Smart Filtering Options
Keep out-of-stock items from showing up in your recommendations. Moreover, store admins can show or hide the specific products or categories based on the rules. Furthermore, these filtering plugins ensure customers only see suggestions that make sense for them.
Customer Journey Support
From the moment when customers visit the homepage to the point at which they complete a purchase, related products are displayed bottom of the pages. Furthermore, this functionality serves as an effective guide, offering relevant suggestions for custom blocks such as “You might also like this” throughout the shopping experience.
Moreover, the consistent and timely presence of these recommendations enhances the overall user journey. Consequently, customers are naturally introduced to a broader selection of products, thereby increasing their engagement and the likelihood of additional purchases.
Visual Customization
Change colours for headings, buttons, prices, and backgrounds. Moreover, store admins can adjust how many products appear in each row. Choose between sliders and static displays to match your store theme perfectly. Furthermore, the module includes options for product title displays, price formatting, and image sizes to create exactly the look you want.
Benefits of the Prestashop Automatic Related Product Addon to Store Admins
Increased Average Order Value: By suggesting complementary and related products, customers are more likely to add additional items to their cart.
Reduced Cart Abandonment: Relevant product suggestions keep shoppers engaged and interested in exploring more of your catalogue.
Strategic Product Placement: Display related items in the left column, right column, or page bottom to maximize visibility without hindering the shopping flow.
Inventory Management: The option to hide out-of-stock products ensures customers only see available items.
New Product Promotion: Easily feature new arrivals alongside popular products to increase their visibility.
Customizable Display Limits: Set the maximum number of products to show, preventing overwhelming customers.
Seamless Integration: The module works with your existing PrestaShop store without requiring technical expertise or site modifications.
Conclusion
The Automatic Related Products Module for PrestaShop is an excellent addition to any store aiming to increase average cart value. In addition, the module offers advanced features that significantly boost both store visibility and customer engagement. Its user-friendly interface, extensive customization options, and seamless integration, merchants can effortlessly enhance the overall shopping experience for their customers.
Furthermore, the module eliminates the technical complexities usually associated with implementing cross-selling strategies, making it an ideal solution even for non-technical store admins. With all these benefits, why wait? Empower your PrestaShop store with intelligent product recommendations and drive measurable growth today.
