In today’s digital marketplace, attention spans are short. Most of the users are not interested in reading large product descriptions. These people want catchy visuals that explain, guide, and inspire.

This is the reason why video content is one of the great weapons in the e-commerce industry.

The use of plain text and photos is the base of many online stores. But strategy is old-fashioned and it makes it hard to sell products to consumers. Consequently, the customers are unsure, and the number of conversions is low.

Hence, the PrestaShop VideoMate Module, facilitated by Knowband, saves the day in this situation.

What is VideoMate?

• Prestashop Video Manager allows the shop owners to insert videos directly in the product pages, category pages, home page, best seller page, as well as New Product pages.
• These videos can be played on a floating player as well as in carousel formats. Moreover, this  creates an interactive and sleek appearance for shoppers.
• Retailers create more effective explanations of products, establish trust, and maintain focus on their customers longer by exposing them to videos.

Why Should Your Store Use Knowband’s Prestashop Video Manager Addon?

Knowband’s Prestashop VideoMate Module is more than a video addon, but it transforms the shopping experience:

• Improves interaction: Videos are catchy, and they keep viewers on the site.
• Improved product knowledge: Consumers get to inspect how products are used, and therefore, doubts are eliminated.
• Improves conversions: Believable visuals inspire trust, and trust results in conversion.
• Contemporary look: Additionally, video-rich templates will help give your store a clean and professional interface.
• Flexible placement: Show videos on product pages, category pages, the home page, or sections like Best Sellers.

In short, VideoMate helps a store to increase attention, trust and purchases.

Key points to take away from the module

• VideoMate was made special by the fact that it is easy to use and flexible.
• You can upload a video from your device or import it via Twitter and Instagram Reels videos.
• Keep all videos in one video library: add, search, preview or delete your videos.
• Video widgets can be added as a floating or a carousel.
• Select the number of videos to be displayed in a carousel and select a timer for auto-play.
• Select where you want to show the video left/right corner, or in carousels at the bottom of the page.
• Video links can be closed by shoppers when they need a distraction-free browsing process.

General Ideas of Setting and How VideoMate Works:

VideoMate can be found in the Stats section of the PrestaShop sidebar after it is installed.

Video Library- 

Here, all the videos are managed. Admins can easily

• Organise all videos together.
• Check such details as the name, date of uploading, and last update.
• Preview or remove any video.
• To add a video, use the “Add Video” button at the top-right to upload.
• Search videos by ID or name.

Video Widget-

• Manages positions of videos. Options include:
• One floating video on the bottom-right or bottom-left side.
• Carousel videos run at the bottom of the page.
• Regulate how many videos to display in the carousel and the auto-play duration.
• Toggle to remove videos after a shopper closes them.
• With these widgets as well as tools, videos remain flexible, interactive, and user-friendly.

Benefits of Knowband’s Prestashop Video Manager Module for Online Stores

There are numerous benefits of adding video material to an online store:

• Better stay: Videos encourage longer stays of the shoppers.
• Greater trust: Videos feel more real than plain text or photos.
• Clearer storytelling: Reviews, tutorials, and demos tell consumers about value within a short period of time.
• Increased conversions: The placement of smart video motivates the visitors to make purchases.

Why Businesses should go for the Prestashop VideoMate Module 

• Small and medium-sized stores have to compete with large stores. As shown on the leading eCommerce sites already use rich video-based layouts.
• However, by using VideoMate, you can do all the same without complex setups.
• You control video placement. Additionally, it enhances the buying journey instead of distracting from it.
• Furthermore, the module also helps make your store look modern and customer-focused. It creates customer loyalty as well as repeat purchases over time.

Conclusion

Knowband’s PrestaShop Product Video Module is a great way to make your store engaging. Installation is easy and usage is uncomplicated, and you see results straight away.

For any eCommerce business wanting to differentiate themselves, increase conversions & build trust, VideoMate investment is a smart move.