All store owners experience this: a customer adds things to the cart, sometimes even writes his/her email address, then dashes away without checking out. One of the largest causes of lost revenue is these unfinished transactions, also referred to as abandoned carts.
However, not all is lost. Using the PrestaShop Abandoned Cart Module by Knowland, traders could automatically reclaim a large portion of their lost business. This intelligent module helps remind customers about their abandoned carts by following up with them individually. Moreover, it even provides them with coupon codes, without having to work on it manually.
Why Recovering Abandoned Carts Matters
Customers leave carts for any reason. It could be a distraction, second thoughts, or forgetting. But the intent to buy remains. The PrestaShop Cart Abandoned Addon gives the store owners a second chance to turn that intent into action.
Through the PrestaShop Email Follow-Up Module, merchants can send automated follow-up messages to all the customers who abandoned items. The follow-ups can be discounted or just a general reminder, but either way, they do work.
Moreover, the PrestaShop Abandoned Cart Email Follow-Up Addon also allows you to determine the appearance of these reminders and the time at which they should be shared. It applies to both registered and guest users. Hence, all the potential buyers are addressed.
Key Features of the PrestaShop Abandoned Cart Addon
Series Reminder System
Abandoned Cart Recovery Email Addon for PrestaShop allows you to build a comprehensive set of tasks to remind your customers. For example, the first mail can be sent after 12 hours with a friendly note, the second can be sent after 24 hours with a coupon, and the third can be a final notice. It is up to you to determine when and what kind of template to share. The remaining is automatically taken care of by the module.
Pop-Up and Browser Notification
Moreover, PrestaShop Abandoned Cart Addon by Knowband also provides in-store pop-ups and browser notifications. Loyal customers will have a pop-up when they visit the site for the second time, if there are items they have left abandoned. Hence, this will remind them to complete the purchase. Additionally, web notifications can remind users about their waiting carts even when they are not on the site.
Analytics and Conversion Tracking
PrestaShop Abandoned Cart Module provides a complete analysis panel where the number of carts abandoned, the number of carts recovered, and the amount of money recovered are tracked. Moreover, you can filter results by dates. Hence, this helps merchants understand what strategy works best.
No-Code Set-up and Responsive Design
The PrestaShop Email Follow-Up Addon is user-friendly, and you can implement it without any technical skills. Its pop-ups and emails are completely responsive, have multiple languages with the GDPR requirement, and can easily work on all devices and locations.
How the PrestaShop Abandoned Cart Module Works
Step 1: General Settings
First of all, you can turn the PrestaShop module on or off in your admin panel. Here, you can also specify the duration after which the cart will be considered abandoned, e.g., one hour, six hours, or a day. Moreover, here you can activate/deactivate the GDPR compliance, auto-email sharing, testing mode, and the reminders for your guest customers.
Step 2: Templates and Serial Reminder
Here, you can prepare your email templates. You can also prepare variations, with coupons, or with no discount, to implement at different levels of reminders. Then, you can configure your serial reminder schedule: how many reminders do you want to send, how can each one be different, and which template to use, etc. Hence, this gives you the flexibility to customize your own customer experience.
Step 3: Pop-up and notification set-up
After you have prepared your emails, you can set up pop-ups and web push notifications. Here, you decide the layout of the message, the couple’s expiry date, and how frequently to display the pop-up to the customers. To use browser notifications, you will have to create a Firebase project and register your store. When activated, you will have an automatic notification system that will reach customers even when they are not on your site.
Step 4: List of Abandoned Carts and Performance Tracking
As the carts are dropped, the module logs automatically every event. All active abandoned carts are shown in the Abandoned Carts tab, and all the successful recoveries are shown in the Converted Carts tab. And the analytics page will provide you with graphs and comparisons between conversions and abandonment.
Step 5: Cron Jobs and Logging
Last but not least, you can automate all of it with cron jobs, which will refresh the abandoned cart list as well as remind customers with emails and push notifications. In the Cron Log, you can see whether every task was successfully executed. Moreover, in case of an error (such as the failure to send an email), the system records it, which enables you to troubleshoot immediately.
Conclusion
Cart abandonment is not the end of the sales journey; it’s just a pause. The PrestaShop Abandoned Cart Addon by Knowband gives you the solution to resume that journey. It offers automatic notifications, serial prompts, and in-depth analytics to recover sales that would have otherwise gone to waste.
Knowband’s PrestaShop Abandoned Cart Email Follow-Up Addon helps all stores, regardless of their size. In modern eCommerce, it is not only about attracting customers but about bringing them back. And this module makes this process effective with simplicity and smartness.
