Monthly Archive:: September 2026

Despite being ready to buy, a client may abandon the shopping process due to the checkout demanding too many things from them, concealing costs, and making an easy process difficult. As per Baymard, the current average rate of cart abandonment is 70%. On the other hand, 18% of those surveyed said that they abandoned their …

We notice that each PrestaShop store sends a handful of emails each week without anyone thinking about those emails: order confirmations, shipping notices, password resets, account welcomes. Then a customer forwards one of these emails asking, “Hold on, is this really from you?” The template still has that classic, years-old PrestaShop look, but somehow the …