Monthly Archive:: July 2026

Ever pulled up three separate reports just to answer one question about last week’s orders? Every PrestaShop admin goes through this: open Orders, filter by date, cross-check Stats, then repeat it for revenue. It takes the first twenty minutes of the day before any real work starts. PrestaShop Smart Store Analytics changes that sequence into …

Checkout abandonment is usually discussed as a statistical problem. The global rate is around 70%. PrestaShop stores are not exempt. What gets discussed less often is what’s actually happening in the customer’s head in the seconds before they close the tab, because that micro-level understanding determines whether any checkout improvement actually works. The difference between …